Our Investment Approach, the Epitome of Simplicity
Our business model is built to capitalize on the unprecedented turmoil in the hospitality industry. Current market conditions present opportunities to acquire undervalued and distressed hospitality assets at deep discounts to replacement cost; often as little as 20 cents on the dollar.
These assets present the potential for a significant upside to be achieved through strategic renovation, targeted marketing, and laser focused operational efficiency. The result is an improved asset with higher revenue, greater profits, and increased asset value.
This formula has proven successful for 160 flagged and independent hotel properties valued at over $3.0 billion.